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Why Do I Need a Communication Plan? What’s the Value of Strategic Communication?
The short answer to this question is that strategic communication enables the organization to use communication effectively in support of its long term business objectives.
Communicating in a non-strategic way means creating and disseminating a flood of messages that could be unrelated, disconnected, contradictory, unfocused, with no clear purpose or direction, without a way to measure their effectiveness and results. You could spend a lot of time and money this way without ever knowing whether you are getting any return on your investment. And you can't show others the impact of your communication work.
As a communicator, you can make yourself very busy producing non-strategic communications all day long: publishing newsletters to this or that stake-holder group; producing videos for this or that purpose or event; conducting town meetings on particular issues, sending memos explaining some company positions and not others, sending press releases on company news, producing marketing communication pieces, and so on.
But if not part of an overall strategic communication plan that achieves specific measurable goals at the end of a defined road, all these efforts would be of no lasting value.
More and more, organizations in all forms and sizes, and communicators in different countries and cultures, are choosing to use strategic communications created as a result of a definitive communication plan to give purpose and value to all of their communication efforts. This has been the most significant advance in organizational communication thinking over the past two decades or so.
(c) 2004 Francois Basili, editor, TGIM Newsletter. Register to get it free.
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If You Fail to Plan, You’re Planning to Fail . . . Our Template Can Help
Our Best Seller Communication Plan Template is the tool to use to create a plan for communicating your major change programs, training initiatives, business directions, or any other organizational or department change, message, or project
Communication and training executives, HR prfessionals and leaders at organizations in the US and abroad have used this Template to produce effective communication plans for their organizations. Organizations as local as a Catholic school district and as international as the United Nations have ordered our Communication Plan Template to produce results-oriented communication for their local or global communities.
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Is Your Communication Strategic? Our Template Will Take You Step-By-Step Through The Planning Process
Our Communication Plan service gives you a powerful Template to use as your definitive guide for developing your strategic internal/ external / organizational communication plan.
And…
An optional review and consulting service in which we review the plan you developed using our Template and give you complete analysis and recommendations, until the plan is completed.
The Template takes you step by step through the key development phases of your organizational communication plan. covering Strategic Purpose, Tie-in with Business Plan, Research, interviews, focus groups, Formulating business and communication objectives, Audience, Message, Media, Training, Measurements, Evaluation, and Implementation.
"This is exactly what I need," wrote to us a director of communication recently about the Template.
The Template can be used by organizations to develop their own plan for a single site license for $169.00 without the consulting service or for $299.00 with consultation service by Francois Basili.
(Read below for how you can get this review and consultation FREE by ordering within 30 Days from receiving the FREE Sample.)
The Template can also by used by independent consultants and consulting companies to create communication plans for their multiple clients for unlimited times for a Multi-Site License for $189.00 without a review/ consultation.
Contact us to receive a free Sample Package by e-mail to review before purchasing. Send your business contact information by Email to info@communicationideas.com
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Get Our Free Sample Package of the Communication Plan Template
Just e-mail us your name, title, telephone, department, and company info. and we will email you back our Communication Plan Template Sample Package.
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Order the Communication Plan Template and Our Plan Consultation Service Together and Save
Currently, you can order the Template together with our Plan Review and Consultation Service by Francois Basili for a saving of $126 (the Consultation Service alone is for $399 per plan.) Order the Template with the Consultation for $495.00 
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The Communication Plan Template’s Creator and Consultant: Francois Basili
Our Communication Plan Template was developed by Francois Basili, President of Communication Ideas, who served as Director of Organizational and Marketing Communication, and Director of Training/HRD for a $1.2 billion organization in the US.
He developed several successful communication campaigns and plans for organizations in the US and abroad, including marketing communications, branding, and informational plans and messages that appeared in Time, Newsweek, US News, Sports Illustrated, and other publications.
Currently, his “Thank God It’s Monday” electronic newsletter is achieving more than 10 times the CTR (Click Through Rate) of other marketing newsletters, based on independent monitors.
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These leading organizations have benefited from our tools
Ford Motors Company / Bristol –Myers-Squibb / Pfizer / Raytheon Co / National Instruments / Pacific Corp. / The United Nations / The World Bank /Michigan Department of Management & Budget / Manitoba Lotteries, Canada / Foreign language Institute / University of Chicago / Lone Star Health Centers / Rexall Sundown / Stevens Institute of Technology / Bright Horizons / And many other business, government, and non-profit organizations around the world.
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